Google Ads management and optimization service.

I’m Paul, and I help businesses get leads, product sales, and conversions, by managing more than $350K worth of Google Ads campaigns, every single month.

⦿ Now available for new clients

Nope, ads are not just set and forget.
I believe the optimization process is actually the most important part of managing ads, more important than just setting up the campaigns.

One service, Google Ads.

Bringing solid results for my customers is my main target, and I work hard when it comes to constantly staying up to date with the latest trends and updates when it comes to Google Adwords algorithm.

Each month, I stay behind $850K worth of ads revenue, and $350K worth of ads spend, so my main focus is delivering and mastering one service and nothing else.

★★★★ +120 happy customers (check client reviews)

Google Ads
Management

Real-life campaign examples, because who doesn't love some good ROIs?

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Client Reviews*

Ok, enough of me talking. Here's what others say about my service.

Contact & work together

I’m always interested in onboarding new clients, so if you’re interested in hiring me to manage your Google Ads, feel free to drop me an email using the form below, or alternatively by directly emailing me at [email protected]

© Coldexia Studio 2024

1. How much money do I need for Google Ads?

The budget required for Google Ads can vary significantly depending on factors like your industry, competition, target audience, and campaign goals. However, a well-optimized Google Ads campaign can be effective with any budget, whether you're spending $500 a month or $50,000. The key to success lies in strategically allocating your budget to high-performing keywords, ad groups, and audience segments.

For small businesses or those entering a competitive market, starting with a lower daily budget of around $10-$50 is advisable, allowing you to gather data, refine targeting, and optimize performance before scaling up. High-cost industries, like law or insurance, may require a higher budget due to competitive bidding on keywords. A comprehensive approach, including regular bid adjustments, A/B testing, and precise targeting, ensures that every dollar spent on Google Ads is optimized for maximum ROI. Ultimately, your budget should align with your specific business goals, customer lifetime value, and the level of competition in your market.

2. Is Google Ads worth it for small businesses?

Google Ads can be highly valuable for small businesses, especially when campaigns are strategically managed and optimized. The platform offers unparalleled targeting capabilities, allowing small businesses to reach potential customers at various stages of the buying journey. With features like location-based targeting, ad scheduling, and keyword match types, small businesses can ensure that their ads are shown to the right people at the right time, maximizing the efficiency of their ad spend.

Plus, Google Ads provides immediate visibility on search results, which is crucial for small businesses that may not yet have strong organic rankings. Even with a limited budget, small businesses can compete with larger players by focusing on niche keywords, long-tail search terms, and highly specific audience segments. The platform's pay-per-click model also means that businesses only pay when someone actually clicks on their ad, ensuring that every dollar spent has the potential to drive traffic and conversions. For small businesses looking to boost online visibility, generate leads, and increase sales, Google Ads is not just worth it—it's often essential.

3. Is it hard to do Google Ads?

Managing Google Ads effectively can be challenging, especially for those unfamiliar with the platform's complexities. While Google Ads offers a user-friendly interface, achieving a high return on investment (ROI) requires a deep understanding of digital marketing strategies, keyword research, ad copywriting, and data analysis.

Creating successful campaigns involves more than just setting up ads; it requires ongoing optimization. This includes refining keyword lists, adjusting bids based on performance, crafting compelling ad copy, and leveraging advanced features like ad extensions and audience targeting. Additionally, understanding the nuances of Quality Score, conversion tracking, and A/B testing is critical for maximizing the effectiveness of your campaigns.

Without this expertise, it's easy to waste budget on underperforming keywords or poorly targeted ads. Therefore, while it's not impossible for beginners to manage Google Ads, the learning curve can be steep. Partnering with a seasoned Google Ads manager or agency can significantly enhance campaign performance, ensuring that your ads are not only visible but also drive meaningful results.

4. How fast do Google Ads work?

Google Ads can deliver results almost immediately, but the speed at which you see significant outcomes depends on several factors, including your campaign setup, industry competition, and budget. Once your campaign is live, ads can start appearing in search results within hours, driving traffic to your website quickly. However, seeing measurable results such as conversions or ROI typically takes longer.

The initial phase of a Google Ads campaign is crucial for data collection. During the first few weeks, your campaign will gather insights on click-through rates (CTR), conversion rates, and keyword performance. This data is essential for refining your targeting, adjusting bids, and optimizing ad copy to improve performance. While some businesses may start seeing conversions within days, others might take a few weeks, especially if you're in a competitive market or have a longer sales cycle.

For optimal results, ongoing optimization and monitoring are necessary. This process involves testing different ad variations, adjusting keyword strategies, and refining audience targeting. Although Google Ads can generate immediate traffic, consistent effort and strategic adjustments are key to achieving sustained and scalable success.

5. Is Google Ads still effective?

Google Ads remains highly effective, even in today’s rapidly evolving digital landscape. As one of the most sophisticated advertising platforms, Google Ads offers advanced targeting capabilities and real-time analytics, which allow businesses to reach highly specific audiences with precision. Whether you're looking to drive sales, generate leads, or increase brand awareness, Google Ads provides the tools and data needed to achieve these goals effectively.

One of the key reasons Google Ads continues to be effective is its adaptability. The platform constantly evolves, introducing new features like responsive search ads, performance max campaigns, and enhanced audience targeting. These advancements allow advertisers to stay ahead of market trends and consumer behavior changes. Moreover, with the integration of AI and machine learning, Google Ads can optimize bids, placements, and even ad creatives in real time, ensuring that your campaigns remain competitive.

Although new advertising channels emerge, Google Ads remains a cornerstone of any comprehensive digital strategy. Its effectiveness lies not just in its ability to generate clicks, but in its capacity to convert those clicks into conversions.

6. Is Facebook or Google Ads better?

Choosing between Facebook Ads and Google Ads depends largely on your business goals, target audience, and the nature of your products or services. Each platform excels in different areas, and the most effective strategy often involves leveraging both, depending on where your audience is most active and engaged.

Google Ads is ideal for capturing high-intent users actively searching for specific products or services. It’s a demand-capture platform, meaning your ads appear when potential customers are already looking for something you offer. This makes Google Ads particularly effective for driving conversions and leads, especially in industries with well-defined search behaviors.

On the other hand, Facebook Ads excels in creating demand and building brand awareness among a broader audience. As a demand-generation platform, Facebook allows you to target users based on detailed demographics, interests, and behaviors, making it perfect for businesses looking to introduce new products, engage with niche markets, or build a community around their brand. Facebook Ads also tend to be more visually oriented, making them highly effective for storytelling and brand engagement.

As a summary, if you’re looking to capture immediate demand with high-intent search traffic, Google Ads is often the better choice. However, if your goal is to generate interest, build awareness, or engage with a specific audience segment, Facebook Ads may offer more value.

7. What is Google Ads best for?

Google Ads is best for capturing high-intent traffic, meaning it excels at reaching users who are actively searching for specific products, services, or information. This makes it particularly powerful for driving direct conversions, such as sales, lead generation, or inquiries. The platform’s strength lies in its ability to connect businesses with potential customers at the exact moment they express interest, making it highly effective for bottom-of-the-funnel marketing efforts.

Beyond direct response campaigns, Google Ads is also exceptional for local businesses aiming to increase visibility in their geographic area. Features like location-based targeting, Local Service Ads, and Google Maps integration ensure that your business appears prominently when nearby customers search for relevant services.

8. How many Google Ads should I run at once?

The optimal number of Google Ads to run simultaneously depends on the complexity of your campaign, your budget, and your goals. However, a good practice is to start with a balanced mix of ad variations to allow for effective A/B testing and performance optimization.

For each ad group, it’s advisable to run 3-5 different ads at once. This allows you to test various headlines, descriptions, and calls to action, identifying which combinations resonate best with your target audience. Google’s machine learning will automatically favor the top-performing ads over time, but having multiple ads ensures that you’re maximizing your chances of success across different audience segments.

9. What is a good CTR for Google Ads?

A good Click-Through Rate (CTR) for Google Ads varies depending on the industry, campaign type, and the specific keywords you're targeting. However, a general benchmark is that a CTR of 2-5% is considered strong across most industries for search campaigns. For display campaigns, where users are not actively searching for your product or service, a CTR of 0.5-1% is often seen as acceptable.

10. What are common mistakes Google Ads?

Common mistakes in Google Ads can significantly impact the performance and cost-efficiency of your campaigns. Here are some frequent pitfalls and how to avoid them:

1) Poor Keyword Targeting: One of the most common mistakes is targeting overly broad or irrelevant keywords. This can lead to wasted ad spend on clicks that don’t convert. To avoid this, focus on using highly relevant keywords, including long-tail variations that closely match user intent. Implement negative keywords to exclude irrelevant search terms and improve campaign precision.

2) Neglecting Ad Copy Testing: Failing to test different ad copy variations can limit your campaign’s potential. Without A/B testing, you might miss out on optimizing headlines, descriptions, or calls to action that resonate better with your audience. Regularly test and refine your ad copy to find the combinations that drive the highest click-through and conversion rates.

3) Ignoring Mobile Optimization: With a significant amount of search traffic coming from mobile devices, neglecting mobile optimization can lead to missed opportunities. Ensure your ads are optimized for mobile users, including having mobile-friendly landing pages that load quickly and provide a seamless user experience.

4) Inadequate Budget Management: Mismanaging your budget can either lead to overspending or insufficient exposure. Avoid setting too high or too low budgets without understanding your cost-per-click (CPC) and conversion rates. Regularly review your budget allocation, adjust bids based on performance, and ensure that high-performing keywords receive adequate funding.

5) Overlooking Conversion Tracking: Not implementing or improperly setting up conversion tracking can prevent you from understanding which ads and keywords are driving valuable actions on your site. Properly configure conversion tracking to measure key actions like purchases, sign-ups, or downloads, and use this data to inform your optimization strategies.

6) Failure to Use Negative Keywords: Neglecting to add negative keywords can result in your ads appearing for irrelevant searches, which can drain your budget and lower your campaign’s effectiveness. Regularly review search term reports to identify and exclude negative keywords that are not aligned with your business objectives.

7) Not Reviewing Analytics Regularly: Google Ads campaigns require ongoing analysis and optimization. Failing to regularly review performance metrics, such as CTR, conversion rates, and Quality Score, can lead to missed opportunities for improvement. Set a routine for analyzing your campaign data and making data-driven adjustments.

8) Ignoring Quality Score: Quality Score, which is influenced by ad relevance, expected CTR, and landing page experience, affects your ad position and CPC. Low Quality Scores can lead to higher costs and lower ad visibility. Focus on improving ad relevance and enhancing landing page experience to boost your Quality Score.

11. What's not allowed in Google Ads?

Google Ads strictly prohibits ads that promote illegal products or services, such as counterfeit goods, unapproved pharmaceuticals, and illicit substances. Additionally, ads must not include misleading or deceptive content, adult material, or hate speech. Any ads that encourage dangerous activities or misrepresent businesses are also banned. Compliance with these guidelines ensures that ads remain safe and appropriate for all users.

Moreover, Google Ads restricts content that includes inappropriate, offensive, or harmful material. This includes phishing attempts, malware distribution, and any form of discrimination. Ads must link to reliable landing pages that provide a clear and transparent user experience. Adhering to these policies helps maintain the integrity and effectiveness of your advertising campaigns.

12. Why is Google removing ads?

Google may remove ads for several reasons, primarily to maintain the integrity and quality of its advertising platform. Ads are often removed if they violate Google’s advertising policies, which include restrictions on illegal content, misleading information, and harmful or inappropriate material. Google enforces these policies to ensure a safe and trustworthy environment for users and to protect the overall user experience.

Additionally, Google may remove ads due to issues such as low Quality Score, which affects ad visibility and performance. If ads are consistently underperforming or if advertisers fail to address issues related to relevance, landing page quality, or user experience, they may be disapproved or removed. Regular policy updates and enforcement actions help Google keep its platform effective and aligned with evolving standards and user expectations.

13. Are low budget Google Ads worth it?

Low-budget Google Ads campaigns can be worthwhile if managed strategically. With a focused approach, even a modest budget can effectively target niche markets or specific keywords, yielding valuable results. The key is to allocate funds efficiently, emphasizing high-intent keywords and optimizing ad performance to maximize return on investment (ROI).

By leveraging features like targeted ad groups, negative keywords, and precise audience targeting, you can make the most of a limited budget. Regularly analyzing performance data allows for continuous optimization and refinement, ensuring that every dollar spent contributes to meaningful outcomes. Thus, even with a lower budget, Google Ads can drive traffic, generate leads, and support business goals when executed with careful planning and strategy.

14. What is a good cost per click for Google Ads?

A good cost per click (CPC) for Google Ads varies widely depending on factors such as industry, competition, and keyword intent.

The effectiveness of a CPC is better evaluated in the context of return on investment (ROI) and conversion rates. A lower CPC is favorable if it leads to high-quality traffic and conversions, while a higher CPC may be justified if it drives more qualified leads and results in better ROI. Monitoring your campaigns' performance and adjusting bids based on conversion data ensures that your CPC aligns with your business goals and maximizes overall campaign effectiveness.

© Coldexia Studio 2024

Google Ads management for an online legal agency.

My client since 2019.

Performance Overview

The grey-color chart displays client's Google Adwords stats before I took over, while the color version displays the stats and the current performance of their campaigns after I started managing them.

When I took over, they were operating at a decent baseline, but after the initial audit I’ve noticed there was a significant optimization potential, so I’ve built up my initial strategy starting from that.

Results & Optimization

I’ve started by changing some targeting aspects and also properly adapting the ad copy to resonate more with their audience, and I was able to nearly double the click-through rate, but it was not about getting more clips, but attracting more qualified leads.

One of the most significant results was the cost per conversion drop, which dropped massively, and I managed to do that with continuous A/B testing, changing and refining the keyword but also via some changes when it comes to the smart bidding strategies.

© Coldexia Studio 2024

Google Ads management for an auto niche SaaS platform.

My client since 2020.

Performance Overview

This client was a bit of a challenge at first, because my experience with the auto SaaS niche was quite limited, and there was a bit of a pressure since the client was already performing relatively well, but their main objective was scaling their business, in a market where customers are overwhelmed with product options.

As always, the grey-color chart displays client's Google Adwords stats before I took over, while the color version displays the stats and the current performance of their campaigns after I started managing them.

Results & Optimization

The main approach was to refine the audience segments, and properly splitting them based on search-intent and sales funnel stages, while focusing on the potential clients that were somewhere towards the bottom part of the sales funnel, with very specific search intent.

This was a huge step because it helped optimizing the entire conversion funnel, and implementing the dynamic keyword insertion ensured relevancy. All these, together with some small changes to the ads boosted the conversion rate, and allowed me to critically optimize the budgeting, while reducing the cost per conversion.

In my opinion, this case demonstrates that even in a highly competitive market, a deep understanding of the industry dynamics can drive substantial improvements in both performance and cost-efficiency.

© Coldexia Studio 2024

Google Ads management for a startup consulting service.

My client since 2023.

Performance Overview

During the onboarding I knew exactly how competitive the startup consulting market is, and how difficult is to make a differentiation and stand out from the crowd, especially with the relatively low ads spend budget that my client was aiming for.

While looking at the stats, the grey-color chart displays client's Google Adwords stats before I took over, while the color version displays the stats and the current performance of their campaigns after I started managing them.

Results & Optimization

With the high competition level aspect in mind, one of the primary objectives but also obstacles was breaking through the noise, in a market flooded with generic consulting offers, especially as startups are often cautious about their spendings, so building trust was essential.

I focused on creating highly targeted campaigns that spoke directly to the unique challenges and needs of an early-stage startup. This of course involved developing some tailored ad creatives and copy that highlighted my client’s expertise within this industry. Of course it was not just the creatives that needed to be optimised but also the landing pages, and the keywords targeting.

The initial noticeable increase in CTR showed I was doing the right thing and that the ads were resonating more effectively with the audience, and this thing can be seen in the conversion rate spike as well.

Another important goal was to reduce the cost per conversion, and optimize the budget allocation, and I’m quite satisfied with the results, especially for such a competitive market

© Coldexia Studio 2024

Google Ads management for an educational program.

My client since 2024.

Performance Overview

When the client first reached out, some of her main concerns were the low number of conversions and a higher-than-expected cost per conversion, but the online education space is really competitive, and my client’s niche wasn’t an exception.

As you already know, the grey-color chart displays client's Google Adwords stats before I took over, while the color version displays the stats and the current performance of their campaigns after I started managing them.

Results & Optimization

Being a relatively new brand on the market, one of the major obstacles was the limited brand recognition, which made it difficult to drive high-volume traffic that ideally should be engaged and ready to convert.

After some initial trial and error, I’ve decided to shift the focus from simply driving more clicks, to attracting more qualified leads instead. This of course involved changing the ad targeting and the copy to highlight the actual benefits and outcomes of the educational program, rather than the general unique features.

Once aiming for the more qualified leads, the conversion rate dropped a bit, but the real success of this approach was reflected in the conversion rate which absolutely spiked from a little over 14% to almost 40%.

The total number of conversions also increased, demonstrating that focusing on the right audience can lead to substantial improvements, even if that sometimes means fewer overall clicks.

© Coldexia Studio 2024

Google Ads management for an online weight loss program.

My client since 2024.

Stats Overview

As we all know, evergreen industries are notorious for their intense level of competition, and my client’s niche was no exception. On top of that, the weight loss space is often flooded with questionable and shady offers, making the trust aspect very hard to overcome.

In the presentation below, the grey-color chart displays client's Google Adwords stats before I took over, while the color version displays the stats and the current performance of their campaigns after I started managing them.

Results & Optimization

The target audience for this kind of tailored weight loss programs is typically less responsive when it comes to generic or miraculous solutions, so the first optimization stage of the creatives involved emphasising the personalized approach of the service, while focusing on the scientific backing of the methodology and the techniques used. All these to help increasing the perceived authority within the niche, but also the level of trust.

The CTR was the first indicator that I was doing the right thing when it comes to the messaging being more compelling, and that it was resonating more with the target audience.

However, I must admit that I can’t take full credit for the conversion rate spike. Although the new ad messaging strategy helped building trust, there was a lot of landing page optimization involved, and all these combined helped 2x-ing the conversion rate.

As always, the client was satisfied with the new performance of the ads when it comes to conversions and clicks, but also with the cost per conversion decrease, which made the ad spend far more efficient.

© Coldexia Studio 2024

Google Ads management for a medical equipment store.

My client since 2018.

Stats Overview

Back when I took over this client’s ads, the campaigns had a solid CTR showing strong interest, thanks to their brand awareness and positioning strategies within the optical equipment niche, but the conversion rate was relatively low and the high cost per conversion was somehow limiting my client’s ability to scale.

As you know, the grey-color chart displays client's Google Adwords stats before I took over, while the color version displays the stats and the current performance of their campaigns after I started managing them.

Results & Optimization

With such huge costs, in order to properly find these specific customers, I focused on refining the audience targeting, doing a lot of testing in order to find only the most relevant and the high-intent users, while also optimising the copy to highlight the key features, certifications, and technology behind each product.

The landing pages were also optimized, and more specifically, detailed product information was added and properly structured, to make it easier for prospects to contact sales for more specific inquiries.

As a result, the most significant improvement was the conversion rate, which almost doubled. Also, by attracting more qualified leads and by reducing friction within the sales funnel, I was able to lower the cost per conversion, demonstrating that these strategies not only made the campaigns more cost-effective but also more scalable.

© Coldexia Studio 2024