Google Ads management and optimization service.
My name is Paul, I'm a certified GA manager, and I help businesses make more money (via leads, product sales, service conversions) by managing $380K worth of Google Ads campaigns, every single month.
⦿ Now available for new clients
About Coldexia
I’m managing Google Ads campaigns since 2014.
At Coldexia, I’m helping all kind of businesses, from E-commerce stores, SaaS, restaurants, medical services, auto shops, dropshipping stores, pet care, online coaching, crypto or financial services, to make more money through the highest ROI-generating ads network, Google Ads.
Why are your Google Ads not converting? Click here.
One service, Google Ads.
Bringing constant results for my customers is my main target, and I work hard when it comes to constantly staying up to date with the latest trends and updates when it comes to understanding the Google Adwords algorithm.
Each month, I stay behind over $850K worth of ads revenue, and $350K worth of ads spend, so my main focus is delivering and mastering one service and nothing else.
★★★★ +120 happy customers (check client reviews)
Google Ads
Management
Real-life campaign examples, because who doesn't love some good ROIs?
Legal Agency, my client since 2019.
Niche SaaS Platform, my client since 2020.
Startup Consulting Service, my client since 2023.
Educational Program, my client since 2024.
Weight Loss Program, my client since 2024.
Niche Medical Equipment Store, my client since 2018.
Click the button and let's talk about new projects.
Client Reviews*
Ok, enough of me talking. Here's what others say about my service.
Contact & work together
I’m always interested in onboarding new clients, so if you’re interested in hiring me to manage your Google Ads, feel free to drop me an email using the form below, or alternatively by directly emailing me at [email protected]
© Coldexia Studio 2025
Why are your Google Ads not converting?
There is no good-for-all success recipe when it comes to Google Ads. That's because ads strategies have to be adapted to each business specifics, conversion goals, but also to each customer group's profile. Once running, campaigns optimization has to be based on the actual processed data, not just generic GA theory.
Only using broad-match keywords.
Using only broad-match keywords instead of phrase or exact-match keywords, massively impacts the performance of the ads, as in many cases the search terms your budget will be spent on, have little to no relevance to the targeted search intent.
Not tracking conversions properly.
Using Google-generated conversion goals, that are not properly set-up and tracked, instead of tailored conversion goals, will always negatively impact your campaign's data and ad spend, making ad optimization much harder and way less effective.
Displaying your ads on search or display partner networks.
This exact setting could be found in the main campaign's settings, under the "Network" section. If both "Include Google search partners" and "Include Google Display Network" are turned on, they could cause showing your ads on partner networks associated with Google but not the actual Google Search Engine, wasting your budget.
Not setting a maximum cost per click bid limit.
Ignoring setting up a maximum cost per click bid limit could cause your daily budget to be spent very inefficiently, but basically running out of control and spending double and sometimes even triple your industry's CPC. Instead, this limit should be set for your average's niche/location CPC to ensure efficiency.
Not properly segmenting your ads groups.
Using only one single ad group, with no segmentation of keywords, themes, goals, search intent and having all the targeted keywords together, will make tracking and optimization very difficult.
Not setting up the proper location options.
Setting up the right location, but having your ads displayed to people who are interested in that location, rather than people who live there, is another very common mistake that will waste a lot of money from your campaign's budget.
Still looking for help?
Although very common, these were maybe 2% of the causes of why your Google Ads campaigns might not be properly converting. If you're looking to book a discovery call and find out more, send me an email using the form below.
© Coldexia Studio 2024